We talk a lot about strategy.
We talk about performance.We obsess over wins — and yeah, wins matter.
But the longer I spend in both the business world and the competitive sailing scene, the more one thing keeps proving true:
👉 Setting the example beats shouting directions. Every. Damn. Time.
Whether you're skippering a boat or running a team, your people are watching more than they're listening. They’re taking cues from your tone, your body language, how you respond to pressure, and how you treat the ones who can’t do anything for you.
Sailing: Where Leadership Is Physical
On the water, respect isn’t handed out.
You don’t get it from your title, your boat size, or your gear.
You earn it by:
Showing up early and prepared
Grinding the winch, not complaining about it
Staying calm when chaos hits
Owning mistakes — yours and the team’s
A good sailor who leads by example builds a culture where everyone rows in the same direction, no drama, no ego. And the teams that sail that way? They win more than their share.
Business: Where Culture Is a Mirror
In business, the same law applies.
Leaders who demand accountability but duck their own won’t get buy-in.
Leaders who talk about excellence but coast on their title kill morale.
But leaders who walk the talk? They create gravity.
They attract A-players.
They inspire discretionary effort.
They build trust in the trenches.
Whether you’re leading a sales team, a startup, or a billion-dollar division — the behavior you model becomes the floor. And often the ceiling.
How to Leverage Your Influence the Right Way
Here’s the playbook:
Do the hard stuff first. Want your team to go the extra mile? You go two.
Talk less, act more. People follow clarity, not noise.
Own your outcomes. Publicly. Even the ugly ones.
Respect flows down. The way you treat the greenest crew member or newest hire is your brand.
Stay mission-first. In a storm or a sales slump, remind them why it matters.
Bottom Line
Influence isn’t about volume.
It’s about example.
You don’t have to be the loudest voice or the smartest one in the room — you just have to be the standard. Set it. Hold it. Live it. And others will rise with you.
Whether you're racing upwind or building your business, that’s how you win — and how you make the wins last.
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